[{"id":477765665046,"handle":"2024-harvest","title":"2024 Harvest","updated_at":"2024-12-22T22:00:09-08:00","body_html":"","published_at":"2024-05-15T21:15:46-07:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"2024"}],"published_scope":"web","image":{"created_at":"2024-08-12T10:06:38-07:00","alt":null,"width":800,"height":800,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/20220930-DSC_0016.jpg?v=1723482399"}},{"id":401114300650,"handle":"all-teas","title":"All Teas","updated_at":"2024-12-25T18:05:05-08:00","body_html":"","published_at":"2022-04-30T12:51:52-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Pu-erh"},{"column":"type","relation":"equals","condition":"Blend"},{"column":"type","relation":"equals","condition":"Chinese Black Tea"},{"column":"type","relation":"equals","condition":"Chinese Green Tea"},{"column":"type","relation":"equals","condition":"Chinese White Tea"},{"column":"type","relation":"equals","condition":"Herbal"},{"column":"type","relation":"equals","condition":"Indian Black Tea"},{"column":"type","relation":"equals","condition":"Japanese Green Tea"},{"column":"type","relation":"equals","condition":"Oolong"},{"column":"type","relation":"equals","condition":"Pu-erh"},{"column":"type","relation":"equals","condition":"White Tea"},{"column":"vendor","relation":"not_equals","condition":"Cloverly.com"},{"column":"vendor","relation":"not_equals","condition":"DailyKarma"},{"column":"title","relation":"not_contains","condition":"gift wrap"},{"column":"type","relation":"not_equals","condition":"Insurance"},{"column":"type","relation":"not_equals","condition":"Teaware"}],"published_scope":"web","image":{"created_at":"2022-04-30T12:51:51-07:00","alt":null,"width":800,"height":800,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/DSC_0002.jpg?v=1651348311"}},{"id":488048623894,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2024-12-25T18:05:05-08:00","body_html":null,"published_at":"2024-10-11T11:08:10-07:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":488258404630,"handle":"best-selling-teas","updated_at":"2024-12-23T00:05:02-08:00","published_at":"2024-10-14T08:47:41-07:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Best-Selling Teas","body_html":"","image":{"created_at":"2024-10-14T08:47:40-07:00","alt":null,"width":1000,"height":662,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/AdobeStock_325778756_Preview_a5dbe7a9-6dd0-4893-b917-4060fc494d3d.jpg?v=1728920861"}},{"id":486766182678,"handle":"fresh-vegetal","updated_at":"2024-12-23T11:00:03-08:00","published_at":"2024-09-20T10:24:42-07:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Fresh \u0026 Vegetal","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover the Fresh \u0026amp; Vegetal Collection. Each tea captures nature’s vibrant freshness with buttery, umami-rich flavors that awaken your senses and elevate your experience.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-12-12T13:27:38-08:00","alt":null,"width":1024,"height":683,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/BlueWillow2024AdahliaCole-130.jpg?v=1734038947"}},{"id":209148675,"handle":"green-teas","updated_at":"2024-12-24T21:45:04-08:00","published_at":"2016-02-19T12:35:00-08:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"web","title":"Green Teas","body_html":"","image":{"created_at":"2024-08-12T10:08:27-07:00","alt":null,"width":800,"height":800,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/20231129-_MG_0805-2.jpg?v=1723482507"}},{"id":490385670422,"handle":"japanese-greens","title":"Japanese Greens","updated_at":"2024-12-23T11:00:03-08:00","body_html":"","published_at":"2024-11-14T09:07:49-08:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Japan"},{"column":"type","relation":"equals","condition":"Japanese Green Tea"}],"published_scope":"web","image":{"created_at":"2024-11-14T09:07:48-08:00","alt":null,"width":3000,"height":2000,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/IMG_4214_1.jpg?v=1731604068"}},{"id":183373070469,"handle":"matcha","title":"Matcha","updated_at":"2024-12-23T00:05:02-08:00","body_html":"\u003cp\u003eThe centuries-old tradition of crafting and preparing matcha is an art that is unparalleled. Whether you are a student of Chanoyu, or simply seeking a greener energy in your life, matcha can work its magic\u003c\/p\u003e","published_at":"2020-04-09T15:58:46-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"matcha"}],"published_scope":"web","image":{"created_at":"2024-08-12T10:05:23-07:00","alt":null,"width":1080,"height":1080,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/DSC_0009.jpg?v=1734031135"}},{"id":461352665366,"handle":"matcha-offerings","updated_at":"2024-12-23T00:05:02-08:00","published_at":"2023-10-13T11:24:50-07:00","sort_order":"best-selling","template_suffix":"matcha-collection","published_scope":"web","title":"MATCHA OFFERINGS","body_html":"\u003cp\u003ePure matcha magic from leaf to ritual\u003c\/p\u003e","image":{"created_at":"2024-08-12T10:05:45-07:00","alt":null,"width":1024,"height":1536,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/DSC_0009_cec69547-18fb-442d-add4-38bbac554c2c.jpg?v=1733894738"}},{"id":491773985046,"handle":"meet-our-farmers","updated_at":"2024-12-22T22:00:09-08:00","published_at":"2024-12-04T14:21:01-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Meet Our Farmers","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAt Blue Willow Tea, we proudly \u003cstrong\u003edirect-source our teas\u003c\/strong\u003e, partnering with family farms, small-scale operations, and collectives. By working directly with these dedicated growers, we ensure they receive fair, premium compensation for their craft while bringing you the finest, \u003ca href=\"https:\/\/www.bluewillowtea.com\/collections\/tea\" target=\"_blank\" rel=\"noopener\"\u003ehighest-quality teas\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-12-04T14:21:00-08:00","alt":null,"width":480,"height":480,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/Meet_our_Farmers.webp?v=1733350861"}},{"id":488048656662,"handle":"newest-products","title":"Newest Products","updated_at":"2024-12-25T18:05:05-08:00","body_html":null,"published_at":"2024-10-11T11:08:10-07:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"},{"id":438933520662,"handle":"saint-pattys-day-sale-17-off-green-teas","title":"saint patty's day sale: 17% off green teas","updated_at":"2024-12-23T11:00:03-08:00","body_html":"","published_at":"2023-03-16T18:27:05-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Japanese Green Tea"},{"column":"title","relation":"not_contains","condition":"wholesale"}],"published_scope":"web"},{"id":260742742176,"handle":"shop","title":"Shop","updated_at":"2024-12-25T18:05:02-08:00","body_html":"","published_at":"2021-02-26T16:05:31-08:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"type","relation":"not_equals","condition":"Card"},{"column":"type","relation":"not_equals","condition":"Greened Shipping"},{"column":"type","relation":"not_equals","condition":"Gift Wrap"},{"column":"type","relation":"not_equals","condition":"Carbon Offset for Shipping"},{"column":"type","relation":"not_equals","condition":"Add a note"},{"column":"title","relation":"not_contains","condition":"Round Up Donation"},{"column":"title","relation":"not_contains","condition":"Route"}],"published_scope":"web","image":{"created_at":"2024-08-12T10:15:01-07:00","alt":null,"width":3000,"height":3118,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/New_packaging_2.jpg?v=1723482902"}},{"id":260741726368,"handle":"shop-all","title":"Shop All","updated_at":"2024-12-25T18:05:02-08:00","body_html":"","published_at":"2021-02-26T15:37:41-08:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_equals","condition":"Carbon Offset for Shipping"},{"column":"title","relation":"not_equals","condition":"Round Up Donation"},{"column":"type","relation":"not_equals","condition":"Teaware"},{"column":"type","relation":"not_equals","condition":"Essence"},{"column":"type","relation":"not_equals","condition":"Gift Wrap"},{"column":"type","relation":"not_equals","condition":"Card"},{"column":"type","relation":"not_equals","condition":"Swag"},{"column":"type","relation":"not_equals","condition":"Greened Shipping"},{"column":"type","relation":"not_equals","condition":"Insurance"}],"published_scope":"web"},{"id":483790684438,"handle":"tea","title":"TEA","updated_at":"2024-12-25T18:05:02-08:00","body_html":"","published_at":"2024-08-07T12:30:14-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Blend"},{"column":"type","relation":"equals","condition":"Chinese Black Tea"},{"column":"type","relation":"equals","condition":"Chinese Green Tea"},{"column":"type","relation":"equals","condition":"Chinese White Tea"},{"column":"type","relation":"equals","condition":"Herbal"},{"column":"type","relation":"equals","condition":"Indian Black Tea"},{"column":"type","relation":"equals","condition":"Japanese Green Tea"},{"column":"type","relation":"equals","condition":"Oolong"},{"column":"type","relation":"equals","condition":"oolong"},{"column":"type","relation":"equals","condition":"Pu-erh"},{"column":"type","relation":"equals","condition":"Puerh"},{"column":"type","relation":"equals","condition":"White Tea"},{"column":"type","relation":"equals","condition":"Yellow"},{"column":"type","relation":"equals","condition":"Sri Lanka Green Tea"}],"published_scope":"web","image":{"created_at":"2024-12-12T15:20:33-08:00","alt":null,"width":1024,"height":364,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/BlueWillow2024AdahliaCole-15_63ff811d-f034-4ac4-bf91-4c9abec49b87.png?v=1734045633"}}]
We are so pleased to offer our first private label matcha! After spending years traveling Japan and searching for a high quality, organic, ceremonial grade matcha, up to our standards, we finally sourced our first one from an organic, woman-run tea farm.
Introducing Uji Jade: an incredibly smooth and satisfying ceremonial grade matcha from Wazuka. This is harvested from the Samidori cultivar, a lesser-known cultivar developed in Uji for matcha production. The flavor is rich yet smooth, with a perfect balance between bright/peppy and sweet/umami. The color is vivid and pure and the energy it provides is clean and uplifting without making your brain too busy.
I've been personally drinking this every morning and it leaves me feeling invigorated, satisfied and motivated, without any jitters. It's been the perfect morning companion for me and I'm so happy to share it with you.
We recommend this matcha for usucha (thin tea). You can experiment with the thickness you desire as well. While you can use this for lattes, the flavor is so smooth it can get overshadowed when adding other ingredients. Try it straight up and go from there!
Process: pesticide-free Region: Uji, Japan Harvest: 2024
Grown in the foggy hills of Kirishima, this tea is made by two brothers who are producing some exceptional quality teas. The moisture of the air and fertile soil from the nearby volcano create a perfect environment for growing complex teas. This Sencha is plucked from a single farm that is completely self-sustaining and bio-dynamic. This is one of the most full bodied and balanced senchas I've had the pleasure of cupping. Part of that is because the tea plants are nearly 100 years old with gnarled trunks and roots reaching deep into the earth to pull up all the minerals the volcanic soil holds. The aroma of the leaves is invigorating and fresh and steeps to an amazingly smooth tea. The mouthfeel is silky with a deep umami character and a bright finish. This is an asamushi tea so the leaves are not as broken as the Asatsuyu, creating a softer tea that is often more approachable for people new to Japanese greens.
Our top grade sencha from Kirishima. This tea is from the Asatsuyu cultivar of tea and has earned the nickname of "Natural Gyokuro" for good reasons. Although it is not shade-grown, it has a vivid green liquor and deep umami characteristic that is typically associated with gyokuros. The farm it is grown on is completely self-contained, bio-dynamic and the oldest tea farm in the region. The aroma of the dry leaves is compelling and rich and only grows as it is steamed. The resulting tea is out of this world and a gift to any sencha-lover.
Process: Organic Harvest: Spring 2024 Origin: Kirishima, Japan