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MATCHA
Welcome to our World of Matcha.
Here, we offer resources to help you navigate your matcha journey. Keep scrolling for in-depth information on the history, cultivation and health benefits of matcha, Chanoyu, making matcha, and tips on finding the right matcha for you.
LET'S GO DEEPER
Most commonly, matcha is consumed by using a bamboo whisk to dissolve the tea powder in water.
Because you are consuming the entire leaf and not just an infusion, you ingest 100% of the health properties in the tea.
Matcha Deep Dive
Learn about the history of matcha, how it's made and what makes it so good
All Things Matcha
Find the matcha and utensils to elevate your practice
Learn about sustainably-harvested tea
Social Sustainabili-Tea
Empowered by global knowledge sharing, tea farmers are blending tradition with technology to reshape the industry. Through collective effort, they are sowing the seeds of a more sustainable future.
Let’s Talk Organic & Wild Teas
What does "organic" mean to us versus the organic industry? Learn more about our sourcing values
Economic Sustainabili-Tea
With the increased access to global markets, tea farmers are able to access more customers and charge a higher premium for their teas, increasing the viability of the industry and...