[{"id":477765665046,"handle":"2024-harvest-teas","title":"2024 Harvest","updated_at":"2025-04-11T15:35:05-07:00","body_html":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSavor the Flavors of 2024\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eEnjoy the final sips of our 2024 harvested teas—ethically sourced, expertly crafted, and available for a limited time. Savor them before they're gone!\u003c\/p\u003e","published_at":"2024-05-15T21:15:46-07:00","sort_order":"best-selling","template_suffix":"2024-harvest","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"2024"}],"published_scope":"web","image":{"created_at":"2024-08-12T10:06:38-07:00","alt":null,"width":800,"height":800,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/20220930-DSC_0016.jpg?v=1736821971"}},{"id":491155849494,"handle":"all-teas-and-teaware","title":"All Tea \u0026 Teaware","updated_at":"2025-04-11T15:35:06-07:00","body_html":"","published_at":"2025-01-10T09:15:36-08:00","sort_order":"alpha-asc","template_suffix":"collection-loose-leaf-tea","disjunctive":true,"rules":[{"column":"product_metafield_definition","relation":"equals","condition":"Black"},{"column":"product_metafield_definition","relation":"equals","condition":"Matcha"},{"column":"product_metafield_definition","relation":"equals","condition":"Green"},{"column":"product_metafield_definition","relation":"equals","condition":"Oolong"},{"column":"product_metafield_definition","relation":"equals","condition":"Puerh"},{"column":"product_metafield_definition","relation":"equals","condition":"White"},{"column":"product_metafield_definition","relation":"equals","condition":"Herbal"},{"column":"product_metafield_definition","relation":"equals","condition":"Organic"},{"column":"product_metafield_definition","relation":"equals","condition":"Unique"},{"column":"product_metafield_definition","relation":"equals","condition":"Organic \u0026 Wild"},{"column":"type","relation":"not_equals","condition":"Insurance"},{"column":"type","relation":"not_equals","condition":"Event"},{"column":"title","relation":"not_contains","condition":"Event"},{"column":"title","relation":"not_equals","condition":"event"},{"column":"type","relation":"not_contains","condition":"event"}],"published_scope":"web","image":{"created_at":"2025-01-10T09:15:40-08:00","alt":null,"width":1024,"height":683,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/all_teas.png?v=1738128224"}},{"id":483790684438,"handle":"tea","title":"Everything","updated_at":"2025-04-11T15:35:06-07:00","body_html":"","published_at":"2024-08-07T12:30:14-07:00","sort_order":"created-desc","template_suffix":"teas","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Blend"},{"column":"type","relation":"equals","condition":"Chinese Black Tea"},{"column":"type","relation":"equals","condition":"Chinese Green Tea"},{"column":"type","relation":"equals","condition":"Chinese White Tea"},{"column":"type","relation":"equals","condition":"Herbal"},{"column":"type","relation":"equals","condition":"Indian Black Tea"},{"column":"type","relation":"equals","condition":"Japanese Green Tea"},{"column":"type","relation":"equals","condition":"Oolong"},{"column":"type","relation":"equals","condition":"oolong"},{"column":"type","relation":"equals","condition":"Pu-erh"},{"column":"type","relation":"equals","condition":"Puerh"},{"column":"type","relation":"equals","condition":"White Tea"},{"column":"type","relation":"equals","condition":"Yellow"},{"column":"type","relation":"equals","condition":"Sri Lanka Green Tea"},{"column":"type","relation":"not_contains","condition":"Insurance"},{"column":"type","relation":"not_contains","condition":"Teaware"}],"published_scope":"web"},{"id":486842990870,"handle":"focus-teas","updated_at":"2025-04-11T15:35:05-07:00","published_at":"2024-09-22T21:49:46-07:00","sort_order":"alpha-asc","template_suffix":"collection-focus-teas","published_scope":"web","title":"Focus Teas","body_html":"\u003cp\u003e\u003cstrong\u003eClarity \u0026amp; Concentration\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003eWhen your mind is clear, everything clicks. Power through deep work and cut through mental fog with our Focus teas, crafted to support clarity and sustained concentration—without the jitters. With every steep, unlock your focus and let your best ideas flow.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2024-09-22T22:17:56-07:00","alt":null,"width":800,"height":800,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/AdobeStock_840945404_Preview.jpg?v=1735635251"}},{"id":486766182678,"handle":"fresh-vegetal-teas","updated_at":"2025-04-11T15:35:06-07:00","published_at":"2024-09-20T10:24:42-07:00","sort_order":"alpha-asc","template_suffix":"collection-fresh-vegetal","published_scope":"web","title":"Fresh \u0026 Vegetal Teas","body_html":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003eFresh + Vibrant\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eOur Fresh \u0026amp; Vegetal teas take you on a journey through nature’s purest flavors. Refreshing, vibrant, and umami-rich, these specially selected teas offer notes of nori, artichoke, and sea mist, balanced with the bright crispness of fresh-cut greens. Ethically sourced, each loose-leaf tea is a nod to nature’s green goodness.\u003c\/p\u003e","image":{"created_at":"2024-12-12T13:27:38-08:00","alt":null,"width":3072,"height":3073,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/BlueWillow2024AdahliaCole-130.jpg?v=1736835849"}},{"id":209148675,"handle":"green-teas","updated_at":"2025-04-11T15:35:06-07:00","published_at":"2016-02-19T12:35:00-08:00","sort_order":"best-selling","template_suffix":"green-tea","published_scope":"web","title":"Green Teas","body_html":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIgnite Your Focus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eEnjoy a natural energy boost with our premium loose-leaf green teas, sourced from sustainable small farms in China and Japan. From the grassy richness of Sencha to the floral sweetness of \u003ca href=\"https:\/\/www.bluewillowtea.com\/products\/soft-branch-green\"\u003eSoft Branch\u003c\/a\u003e, each non-oxidized leaf is steamed, fired, or roasted to preserve its delicate flavors, fresh aromas, and antioxidants. Perfect for a mindful moment, these teas enhance clarity and focus.\u003c\/p\u003e","image":{"created_at":"2024-08-12T10:08:27-07:00","alt":null,"width":800,"height":572,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/20231129-_MG_0805-2.jpg?v=1736129123"}},{"id":490385670422,"handle":"japanese-green-teas","title":"Japanese Green Teas","updated_at":"2025-04-11T15:35:06-07:00","body_html":"","published_at":"2024-11-14T09:07:49-08:00","sort_order":"alpha-asc","template_suffix":"japanese-green-tea","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Japan"},{"column":"type","relation":"equals","condition":"Japanese Green Tea"}],"published_scope":"web","image":{"created_at":"2024-11-14T09:07:48-08:00","alt":null,"width":800,"height":800,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/IMG_4214_1.jpg?v=1742119645"}},{"id":183373070469,"handle":"matcha-collection","title":"Matcha Collection","updated_at":"2025-04-11T15:35:06-07:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eEnjoy the Art of Matcha\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCurate your matcha experience with our selection of ceremonial and culinary matcha, expertly crafted teaware, and essential matcha tools. From premium stone-ground matcha to bamboo whisks and beautifully glazed chawans (tea bowls), our curated collection helps you create a mindful matcha ritual or savor a quick matcha moment.\u003c\/p\u003e","published_at":"2020-04-09T15:58:46-07:00","sort_order":"created-desc","template_suffix":"matcha-collection-2","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"matcha"}],"published_scope":"web","image":{"created_at":"2024-08-12T10:05:23-07:00","alt":null,"width":1024,"height":683,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/DSC_0009.jpg?v=1741919038"}},{"id":500801306902,"handle":"new-seasonal-teas","title":"New \u0026 Seasonal Teas","updated_at":"2025-04-11T15:35:06-07:00","body_html":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eUnlock What’s New \u0026amp; In-Season\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery season brings unique flavors, and we’re excited to unveil our latest arrivals. Discover new teas, vibrant blends made in-house, and the richness of limited-batch treasures. Our \u003ca href=\"\/collections\/loose-leaf-teas\" title=\"Loose Leaf Teas\" target=\"_blank\"\u003eloose-leaf teas\u003c\/a\u003e capture the essence of each year's harvest and moment. Explore \u003ca href=\"\/collections\/collections-new-tea-arrivals\" title=\"New Arrivals\" target=\"_blank\"\u003enew arrivals\u003c\/a\u003e, seasonal favorites, and exclusive \u003ca href=\"\/collections\/limited-offerings\" title=\"Small Batch Teas\" target=\"_blank\"\u003esmall-batch\u003c\/a\u003e finds—perfectly curated for every steep. Don’t miss out—some are only available in limited quantities.\u003c\/p\u003e","published_at":"2025-02-18T11:51:29-08:00","sort_order":"best-selling","template_suffix":"new-seasonal-teas","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"small batch"},{"column":"tag","relation":"equals","condition":"winter"},{"column":"tag","relation":"equals","condition":"2025"},{"column":"tag","relation":"equals","condition":"new"}],"published_scope":"web","image":{"created_at":"2025-03-02T02:30:22-08:00","alt":null,"width":1024,"height":577,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/New_Seasonal_Teas_cropped.png?v=1741184236"}},{"id":463416295702,"handle":"new-tea-arrivals","updated_at":"2025-04-11T15:35:06-07:00","published_at":"2023-11-14T09:46:08-08:00","sort_order":"created-desc","template_suffix":"new-arrivals","published_scope":"web","title":"New Arrivals","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-bed34961-7fff-b146-ef47-6ee42e2f02f3\"\u003e\u003cspan\u003eSteep into Something New\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eExciting news—discover our newest tea arrivals! Ethically sourced and crafted for exceptional taste, these premium loose-leaf treasures include rare single-origin selections and handcrafted artisan blends. Sip, savor, and steep your way through a world of flavor.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-12-29T15:37:02-08:00","alt":null,"width":800,"height":800,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/SBF_-_Competition_Grade_Roasted_Dong_Ding-3.webp?v=1737067847"}},{"id":493875560726,"handle":"matcha","updated_at":"2025-04-11T15:35:06-07:00","published_at":"2024-12-31T04:07:37-08:00","sort_order":"best-selling","template_suffix":"collection-premium-matcha","published_scope":"web","title":"Premium Matcha","body_html":"\u003cp\u003e\u003cstrong\u003eVibrant + Energizing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eSourced ethically from Japan’s finest gardens and freshly milled monthly, our premium stone-ground matcha offers vibrant flavor and natural calm. Rich in antioxidants, it's a natural energy booster without the jitters. Enjoy the smooth ceremonial vibes of Shohaku and Uji Jade, or creamy latte dreams with Forest Dew. For culinary creations, don’t miss our Culinary Grade Matcha. Complete your matcha ritual with our crafted teaware and tools.\u003c\/p\u003e","image":{"created_at":"2024-12-31T04:07:36-08:00","alt":null,"width":800,"height":800,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/BlueWillow2024AdahliaCole-82.jpg?v=1741919450"}},{"id":438933520662,"handle":"saint-pattys-day-sale-17-off-green-teas","title":"saint patty's day sale: 17% off green teas","updated_at":"2025-04-11T15:35:06-07:00","body_html":"","published_at":"2023-03-16T18:27:05-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Japanese Green Tea"},{"column":"title","relation":"not_contains","condition":"wholesale"}],"published_scope":"web"},{"id":260742742176,"handle":"shop","title":"Shop","updated_at":"2025-04-11T15:35:06-07:00","body_html":"","published_at":"2021-02-26T16:05:31-08:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"type","relation":"not_equals","condition":"Card"},{"column":"type","relation":"not_equals","condition":"Greened Shipping"},{"column":"type","relation":"not_equals","condition":"Gift Wrap"},{"column":"type","relation":"not_equals","condition":"Carbon Offset for Shipping"},{"column":"type","relation":"not_equals","condition":"Add a note"},{"column":"title","relation":"not_contains","condition":"Round Up Donation"},{"column":"title","relation":"not_contains","condition":"Route"}],"published_scope":"web","image":{"created_at":"2024-08-12T10:15:01-07:00","alt":null,"width":3000,"height":3118,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/New_packaging_2.jpg?v=1723482902"}},{"id":492342411542,"handle":"small-batch-teas","updated_at":"2025-04-11T15:35:05-07:00","published_at":"2024-12-12T11:32:41-08:00","sort_order":"created-desc","template_suffix":"collection-small-batch","published_scope":"web","title":"Small Batch Teas","body_html":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eUncover the Extraordinary\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eOur small-batch teas are crafted in limited quantities, available only for a short time. Sourced directly from small-scale, sustainable farmers, these premium loose-leaf teas showcase seasonal flavors that make each sip a rare encounter. Here for a good time, not a long time—don’t miss your chance to experience these exclusive blends before they’re gone.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2024-12-12T11:32:40-08:00","alt":null,"width":1500,"height":1500,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/BlueWillow2024AdahliaCole-102_ceb43e0a-afcb-4f8e-96f0-0e809cda199d.png?v=1741035897"}},{"id":488520876310,"handle":"teas-by-flavor","title":"Teas by Flavor","updated_at":"2025-04-11T15:35:06-07:00","body_html":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-6e7ac7a0-7fff-a2a5-0bb8-217bf3882763\"\u003e\u003cspan\u003eSavor Your Flavor of Choice\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eTea, each loose-leaf variety reflects nature’s artistry and is crafted from the heart of sustainable family farms. Our premium teas range from the deep and grounding notes of Rich \u0026amp; Earthy to the crisp vitality of Fresh \u0026amp; Vegetal and the delicate blooms of Sweet \u0026amp; Floral. Steep into our vibrant world of teas, rich in flavor and character, and let your tea buds guide your journey.\u003cb id=\"docs-internal-guid-d18eaab5-7fff-840b-73a3-10c45ffd6def\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","published_at":"2024-10-18T12:18:26-07:00","sort_order":"manual","template_suffix":"collection-tea-flavor","disjunctive":true,"rules":[{"column":"product_metafield_definition","relation":"equals","condition":"Rich \u0026 Earthy"},{"column":"product_metafield_definition","relation":"equals","condition":"Fresh \u0026 Vegetal"},{"column":"product_metafield_definition","relation":"equals","condition":"Sweet \u0026 Floral"}],"published_scope":"web","image":{"created_at":"2024-12-31T06:52:12-08:00","alt":null,"width":1536,"height":1024,"src":"\/\/www.bluewillowtea.com\/cdn\/shop\/collections\/BlueWillow2024AdahliaCole-149.jpg?v=1740885110"}}]
We’re excited to share our first private label matcha—Uji Jade—sourced from the finest organic matcha produced by a woman-run tea farm in Japan. After years of traveling through Japan and searching for a matcha that met our high standards for quality, purity, and sustainability, we discovered it in Uji Jade!
Crafted from the renowned Samidori cultivar, Uji Jade delivers a ceremonial-grade matcha with a smooth, satisfying flavor profile—bright and sweet with subtle umami undertones. Its vivid green color reflects the rich, organic cultivation practices of the Samidori cultivar, known for its smoothness and balance.
Uji Jade connects you to the true spirit of Uji, Japan—where centuries-old tea cultivation meets modern sustainability. Whether enjoyed as a calming usucha (thin tea) or on its own, Uji Jade provides clean, uplifting energy without the jitters. It’s been my personal morning ritual, and I’m excited to share this matcha with you.
Process: Pesticide-free
Region: Uji, Japan
Harvested: 2024
• Ceremonial Grade
• Process: Pesticide-free
• Origin: Uji, Japan
• Harvested: 2024
• Sourced from a Woman-Run Tea Farm
• Samidori Cultivar
• Stone-Ground to preserve the delicate flavors and nutritional benefits
